Now that you’ve seen the benefits of a direct mail campaign, you might be curious how to start one. Then when they’re looking for a new pair of pants or a deal on power tools, your company will be more likely to come to mind. They’ll stick it on their fridge or a board and let it hang out. People don’t expect direct mail as much in the modern age, and they aren’t subjected to the same distractions when looking through physical mail as they are when they’re online.Įven if someone doesn’t use your coupon or special offer right away, they might keep it, especially if it’s something they need. Remember that most people will at least skim through their mail before throwing it away, and a colorful, creative piece of mail has a much better chance of standing out in someone’s mailbox than your website does on Google-at least in the beginning. Digital is the more environmentally friendly route, and it’s also easier to start seeing results with digital.īut because not as many companies are operating in the direct mail space these days, it’s easier to get noticed. The recipients who put them together were directed to tune the radio to a channel where they could hear an ad inviting them to join the national defense force.Ĭompanies are scaling back their physical marketing efforts in favor of digital marketing.
WHATS SNAIL MAIL CODE
When people scanned the code on the back of the card, it brought up an explanatory YouTube video and gave them a hashtag they could use when posting about their contribution on social media. You can pair social media and digital content marketing with direct mail for a seamless customer journey.Ī Utah-based marketing firm, for example, ran a holiday campaign in which they sent out a card and a $20 bill while encouraging recipients to spend the money on a charitable donation.
This form of marketing can turn some people into potential customers when all-electronic ads would have missed them completely. It can have a bigger reach.ĭirect mail can also reach a wider demographic than electronic advertising if your target audience is less likely to use social media or email. Small gestures like this can make your marketing more memorable. If you’d like to spark a more emotional response in the recipient, consider adding a personalized touch like a handwritten note or signature. Getting letters in the mail can evoke nostalgia about the times friends or family has sent you mail.
If you include a promotional offer, coupon, or a CTA that requires them to do something with the mailer such as bring it to a store or restaurant, your customers are more likely to keep it. So why is direct mail, something considered by many to be on the decline, still so effective? Direct mail is interactive.īecause customers physically handle mail and usually look at it before deciding whether to keep it, direct mail can help get more eyes on your marketing. Other recent results also showed that direct mail’s response rate of 5.3% is higher than the 0.6% response rate for email. In fact, direct mail was only 1 percentage point behind social media, the second highest ROI medium. One survey showed that direct mail campaigns actually had a higher ROI than both paid search and online display ads. On his blog, Neil Patel, an entrepreneur, marketer, and best-selling author, wrote about recent research that investigated the median return on investment (ROI) per marketing medium. Why does direct mail marketing still work? Get as creative-or as minimal-as you like. But when done right, direct mail marketing can work with your other channels and make your business stand out.ĭirect mail marketing is any physical correspondence you send to customers in the hopes of getting them to patronize your business.Īll that your direct mailers need to have is something identifying you or your business, a call to action (CTA), and a way for your customers to contact you. These days, the marketing world is largely digital.
0 kommentar(er)
